Supporting Korean artists can be done in many ways. Fans can take advantage of streaming songs and videos, buying original albums or merchandise, and participating in voting for awards.
In addition, fans can also utilize OOH advertising media, to help increase the popularity of the idol. This step has become commonplace for fans of Korean artists in various countries.
Supporting Korean Artists Through OOH Advertising Media
Along with the development of technology, fans of Korean stars are increasingly creative in showing their love for their idols. Regarding this, OOH advertising media is the best form of support to present the idol’s face in celebration of various special moments. For example, birthdays, debuts, or other major achievements.
Stories of Fans Putting Up Special Ads for K-Pop Idols
In 2016, a K-Pop fan named Niken came up with the idea to place an advertisement for her idol. This stems from the fanbase or K-Pop fan association he founded under the name Suho Union Global.
At that time, Niken and his fanbase successfully held a charity project for the Save the Children organization. After that, the idea came up to make billboard ads during Suho’s birthday in 2017.
For information, billboard ads are a way for fans to provide support for idol Korean artists. This phenomenon has developed among K-Pop fans by utilizing billboards or videotrons in public places. It aims to introduce the idol to the wider community.
Niken’s advertising project involved individual fans and fan groups from 10 countries. Participating fans came from Indonesia, Singapore, the Philippines, the United States, Malaysia, Thailand, Chile, Argentina, Peru and Bolivia.
The ad was aired at the Superdry Building for 5 minutes only. In 2018, Niken and her fanbase again advertised Suho on 30 LED Screen Posters at Jamsil Station, South Korea. No kidding, at that time the budget required was around Rp 22 million for a 15-day broadcast period.
A similar thing was done by K-Pop fans from the Philippines in 2016. At that time, Jam installed a special billboard advertisement on Suho EXO’s birthday in his country.
Advertising is done by utilizing globe-shaped LED media in front of the Mall of Asia, Pasay, Manila. To realize the airing of the ad, Jam and his fanbase spent around Rp 3.99 million in one hour of airing.
Billboard Ads from Korean Artist Fans in Indonesia
Supporting Korean artists through billboard ads is also done by a fan named Getri Gazela. Counted, he has twice put up special advertisements for his favorite idols in Indonesia.
Getri did this to socialize the talent of an artist named Kang Daniel to the Indonesian people. He prefers to place advertisements in the country, so that Indonesian fans can enjoy.
Meanwhile, supporting Korean artists through OOH advertising media was also done by Dennis Siwi. At that time, he placed a special advertisement for Park Woojin from boy band Wanna One.
The advertisement was carried out on November 1-2, 2018. It is known that the advertisement for Park Woojin uses videotron media in the Kleringan area, Yogyakarta.
Brand Collaboration with K-Pop Artists and Idols
For entrepreneurs, collaborating with K-Pop artists and idols can provide great benefits. This is because this collaboration can attract consumers to increase brand awareness in the eyes of the public.
In Indonesia alone, collaboration with Korean stars has been carried out by various companies. As a result, the marketing strategy carried out is able to increase the number of users of the entrepreneur’s brand.
This strategy was also carried out by the big brand Tokopedia in 2019. At that time, the Tokopedia platform hooked Bangtan Sonyeondan (BTS) as their brand ambassador.
The use of this strategy has succeeded in increasing visits to the Tokopedia platform. This has been proven through the peak night of the shopping campaign. At that time, the Tokopedia platform achieved 5 million visits and more than 5,000 items were sold.
Best OOH Advertising Service Provider Recommendations
Supporting idol Korean artists can be done by utilizing various OOH media. For example, by using videotrons or billboards offered by Rebound Ads.
Rebound Ads offers OOH media that is able to display idol artists in a creative way. For example, fans can choose an ad serving option through the Kujang ornament videotron.
The Kujang ornament videotron collaboration can be a special way to support idol artists. Through this, fans can unite the idol with Indonesia’s local culture.
Rebound Ads offers OOH media with a wide reach and attractive appearance. Through this, advertising related to idol artists can strengthen their existence in the eyes of the public.
OOH advertising media can be utilized as a way to support Korean idol artists. Through this, the idol can appear in various strategic locations, thus strengthening his existence in the public eye.
