Do you know why brands still need to advertise? Have you ever noticed the promotions of well-known products? For example, the leading shoe brand Adidas, soda drink Coca-Cola, or beauty products like Wardah, and many more.
The commonality that can be found in these brands is the continuity of promotion, whether through television, social media, or conventional advertisements such as banners or billboards.
An interesting question arises, why do big brands still continue to do promotions even though they are already known by many people? Well, we will discuss several reasons why big brands remain active in promotional activities.
Here are 3 Reasons Brands Still Need to Advertise
The role of advertising in the business world has a high significance. Business people actively compete to attract the attention of consumers through various advertising media. Understanding that a product or service cannot be introduced with just one promotion is key.
The importance of diverse promotional platforms cannot be ignored to reach a specific audience. In addition to advertising, business people must be responsive to changing trends, consumer behavior dynamics, and understand the situation and social conditions of the community so that brands can adapt quickly.
Various advertising media are available for brand fighters to choose from, ranging from digital advertising to outdoor advertising (OOH). However, the question arises, if a brand is already well known, can its advertising budget be eliminated for the sake of marketing spending efficiency?
The answer is still no! Check out the full explanation of why brands still need to advertise below!
- Human Tendency to Forget
Along with the times, the flow of information is getting faster. This is one of the reasons why modern humans are often forgetful. Many people are only able to remember information that is considered very important and try hard to store it in their long-term memory.
When the information is successfully recalled, they will endeavor to keep it related. Likewise, product advertisements, even if they come from well-known brands, are often forgotten if they do not have unique or memorable elements. - Building Trust
Trust points or buyer confidence levels can be likened to an evaluation. Brands or products that never appear in television commercials tend to raise suspicion among potential buyers.This also applies to big brands. Without product introduction, potential buyers will doubt whether the brand is still launching new products.
As a result, the trust that has been built previously will decline over time. Thus, it becomes important and clear why brands still need to advertise through various media, both print and electronic. - Introducing Featured Products
Leading car brands like Toyota remain active in advertising campaigns, especially to introduce their latest products. These big brands consistently promote their latest products. Because buyers or the market do not always follow the development of a brand unless they are true fans of the brand.
Therefore, advertisements that introduce new products are crucial. Particularly, when similar brands are also launching new products in the same category. In this situation, the one with greater advertising power will have a greater chance of dominating the market. - Advertising as a Message Amplifier
The next reason brands still need to advertise is to reinforce the message. It is important to avoid saturation among the target audience due to product competition in the market. All similar products may be perceived as nothing special.
Finding a new approach to the product, such as encouraging or educating consumers about the importance of dental care, can be an effective strategy. This approach aims to make consumers feel more connected to their daily needs and to shape a brand image in the eyes of the public that is not only focused on profit. - Advertising as a Source of Entertainment
Give a fresh touch to consumers, considering that advertisements are often presented in a formal and serious tone. Providing messages that tickle and invite laughter and fun is a different strategy.In addition, brands can also express creativity through ads that carry a dramatic and touching feel. - Many Competitors
With the rapid development of the times, business has also undergone a significant transformation. The existence of many competitors makes competition even tougher. Without promotional efforts through advertising, brands tend to be forgotten by consumers. Given, the rise of other brands that utilize advertising to strengthen their business position.
Therefore, the reason brands still need to advertise is very important in ensuring the existence and competitiveness of a business. Even when a brand is already widely recognized, the continuation of advertising campaigns is still needed to maintain its position in the minds of consumers who continue to be exposed to various competing brands. - Continues to Serve as an Investment
Just like an investment, the impact of television advertising can be felt over a longer period of time. Although the success rate is difficult to measure directly. But for some people who still rely on television as a source of information, advertising on television is still considered a relevant solution.
While it may not always be precisely quantifiable, the long-term value of television advertising exposure is recognized. Certainly by those who see it as a strategic move in building and maintaining brand presence.The reasons brands still need to advertise above need to be understood for all business people. Of course, for the sake of the business to remain able to compete with competitors. Thus, success is increasingly within reach.
