Outdoor advertising will be even more amazing with Virtual and Augmented Reality(AR) specialists. AR is a technology that allows real-time integration of digital content. Making with computers and the real world. This technology is not new. Both are technologies that allow customers to connect with two or three-dimensional images. While...

Various brands need to think hard to set the right video advertising strategy. So that it is more leverage in creating content in out-of-home (VOOH) videos. The reason is that video advertising is currently an underused method, even though the media is very valuable. Now a brand has a tremendous...

The Netflix series Squid Game has reportedly been airing since September 17, 2021. However, to attract fans' interest, a special exhibition was held at Itaewon Station. By branding the station with the same concept in the film series. All Seoul residents in particular were very curious about the existence of...

Everyone's creative abilities are different. Especially how they understand an advertisement on an OOH billboard. Given that not all ads have a good and correct wording. Sometimes it is funny and adorable but if it is difficult to understand it will be in vain. So that the choice and placement...

OOH or Out of Home Advertising is one of the promotional media that is outside the home. Using public spaces and various public facilities that have a wide audience. One of the current trends. Not only in the country but also in various parts of the developed world. This proves...

What is CPM? CPM or what we usually hear as Cost Per Mille is the number of ads seen by the audience, meaning that you only need to pay for every 1000 ad servings. Usually the term CPM is used in the marketing world to calculate the cost of ad...