Basically, Ramadan can be a field of reward, as well as storing various business potentials to get multiple profits. However, business profits in the month of Ramadan are determined by effective marketing strategies. Therefore, it is important to apply the most appropriate strategy, in order to get more profit in the month of blessings.
Effective Marketing Strategies for Ramadan Businesses
In practice, advertising during Ramadan forces brands to be sensitive to religious and social values. That way, advertising messages can be delivered empathetically and according to conditions. Here are some strategies that can be applied to support business success in the month of Ramadan.
Provide Special Products and Bundles
Try to create a new buzz with special product launches. For example, limited edition or special edition products specifically in the month of Ramadan. This effective marketing strategy can create added value and more appeal to various audiences.
In addition, businesses can also provide bundling packages. The availability of this bundling package gives customers the opportunity to buy several items together at a more affordable price.
Redesign Ramadan-themed Packaging
Create a redesigned product packaging that depicts the nuances of the month of Ramadan. For example, models with Islamic fashion or unique icons such as ketupat.
In practice, use product designs with colors or illustrations in the month of Ramadan. Then, add a greeting such as “Happy Fasting”.
Offer Attractive Special Promos
Basically, all consumers will be tempted by special promo offers. In fact, a survey proves that offering product discounts in e-commerce is the main attraction for consumers to make purchasing decisions.
This effective marketing strategy is proven by the large percentage of consumers who make discount promos the main consideration for shopping online. The data draws a conclusion of up to 90.9% of consumers who are interested in marketing programs.
For information, offering products with special Ramadan promos can be done in various ways. For example, buy 3 get 1 free promos, price discounts, or special gifts for purchasing special products. Through this strategy, customers will be more interested in shopping or even making repeat purchases.
Promote on Social Media and E-Commerce
Along with the development of technology, consumers began to look for various information through social media. In this case, social media has a very large role to support business marketing activities, including during the month of Ramadan.
The importance of the existence of social media makes business people must be sensitive to effective marketing systems. Try to intensify marketing massively in the month of Ramadan, through various social media platforms such as TikTok, Instagram, Facebook, or Whatsapp.
In addition, strengthen your business presence on various e-commerce platforms. By doing so, businesses can reach a wide range of consumers, as well as provide information about the various products available. To gain a lot of benefits, accompany the effective marketing strategy with attractive promos and discounts.
Extend Service Hours
Basically, activities during the month of Ramadan are certainly different from the usual days. In this case, most consumers choose to shop at night.
Generally, changes in consumer shopping time are influenced by busy activities during the day such as work, worship, and rest. Therefore, extending service hours closer to midnight is the best strategy that businesses can implement.
Increase Awareness by Engaging Influencers
In general, influencers have a huge influence on consumer purchasing decisions. This is because audiences on social media tend to have figures that are followed intensely in terms of lifestyle, fashion, makeup, and other product consumption.
When an influencer recommends a certain product, most audiences or fans will follow the direction well. Therefore, work with influencers, according to the target market you want to reach. Invite the influencer to promote the product through their social media.
In addition, businesses can also attract the audience’s attention by including the influencer’s photo in the product packaging. This effective marketing strategy can be a practical way to increase profits in the month of Ramadan.
Utilize OOH Creative Media
OOH creative media can be the best business strategy in the month of Ramadan. Audiences who are often outdoors, provide a great opportunity for OOH media to increase business visibility.
For businesses looking for a trusted OOH service, Rebound Ads can be the most appropriate recommendation. This service is an experienced and superior quality OOH service provider.
In welcoming the holy month of Ramadan, Rebound Ads provides special bundling discounts that are very profitable. With only 65 million, business people can enjoy giving at once in 2 strategic locations. This “Berkah Ramadhan” promo is a breakthrough for Rebound Ads to help business people get maximum profit in the month of Ramadan.
An effective marketing strategy is the right step to gain a lot of profits in the month of Ramadan. In this case, Rebound Ads is present to be the best OOH service that provides effective advertising options in various strategic locations.
