Who doesn't know Manchester City Club? This world-class football club always captures public attention, especially among its fans. Recently, it was widely heard that the English football club visited Tokyo, Japan. During Manchester City's visit to Tokyo, buses with holograms and giant screens in the city center showcased the team...

The platforms used to promote products or services nowadays are diverse, ranging from offline to online, offering various types of choices. One of the advertising media that can be considered with beneficial outcomes for businesses and brand positioning is advertising on ships. Transportation advertising proves to be effective in enhancing...

GAP X Mattel has announced the launch of their latest Geospatial tool. This tool allows anyone to visualize, publish, and design immersive content, including augmented reality (AR), in a matter of minutes. The launch is directly supported by Adobe Aero and Unity. Of course, this AR technology launch aims to...

Who doesn't know Maybelline? Maybelline is one of the cosmetic brands that has gained global recognition since its establishment in 1915. To capture the interest and appeal of women to use their beauty products, Maybelline has implemented a series of marketing strategies. One of Maybelline's recent brilliant strategies that sparked...

Offline marketing strategies still remain effective in this age of online marketing strategies. Marketing or promotional strategies are a company's plans to introduce its products or services to the public to reach its target customers. Marketing plays a crucial role in selling a company's products or services. Effective marketing strategies...

The World Out of Home Organization (WOOH) is one of the prestigious events held in 2023. Taking place from June 7th to 9th, this renowned event, also known as WOOH, has announced various brands that have received Creative Awards. To find out which brands have been honored, let's take a...