If you often see a large board containing ad content on the side of the road, that is a simple example of OOH Advertising or Out of Home Advertising practice. Using or installing outdoor advertising conveys information, promotions, or messages about a product and service to the public. Generally, outdoor...

Anamorphic billboards are a form of campaign change in the advertising industry that can attract the attention of people worldwide. How could it not be the display on this billboard is fully digital and full of modern innovations? The popularity of digital billboard advertising media is nothing new. Considering the...

A billboard is an outdoor poster used to promote advertisements and is usually located outdoors. This unique billboard, layered with ice, is an effective and eye-catching medium of promotion. The information displayed on a billboard is usually in pictures or text about announcements or products. The material used to make...

Digital marketing technology is developing very rapidly. Even so, it has not been able to completely shift the role of outside advertising media. The effectiveness of outside advertising media has a big influence. One of its uniqueness and advantages is being able to convey messages briefly but effectively. In addition,...

One of the topics that business owners usually discuss is between branding vs marketing. Branding and marketing are two terms that we always come across in the business world. Both of these things cannot be separated because they are closely related to the marketing of products or services. For those...

U-20 World Cup mascot: BACUYA officially introduced to the wider community. The initial launch of the mascot for this big event was previously carried out in the Hotel Indonesia Roundabout area. Right on Sunday 18 September 2022, at the same time as the Car Free Day event which was attended...