"Billboard is not dead, but you have to know how to use it," said Pandji Pragiwaksono in his YouTube video channel which was uploaded a few hours ago. That sentence is the outline discussed by Pandji Pragiwaksono regarding Billboard. In the 17-minute video duration, Pandji thoroughly explores how recently Billboard's...

An LED Videotron in Jakarta showing Traveloka Epic Sale advertisement has received public attention. This LED is located at the intersection of Jl. RS. Fatmawati Raya, South Jakarta. On November 5-11, Online Travel Agency (OTA) Traveloka held a massive discount with the theme “Traveloka Epic Sale”. During this period, discounts...

The outdoor advertising industry is unique, if you use it with brilliant ideas, it will really attract attention. The term "war" in the world of advertising such as billboards is when business owners or brands offend each other through advertisements on BillBoard or the like. Billboards in Jakarta, which were...

For months that the Covid-19 virus has spread, scientists in the world are still trying to create vaccines for human protection against the virus. Until recently, the world finally got good news with the presence of a covid-19 vaccine which has given a good signal through several tests that have...

Pairing an ad is not easy, it all requires careful consideration and supporting data for fluency and successful advertising. A rushed and immature process will have an impact on the ineffective advertising results and produce a negative effect. Moreover, OOH advertising, the concept of installation is very much needed and...

If you live in or have crossed major cities in a country, surely you will see so many billboards plastered along the streets in that city. For example, New York with its Times Square, Jakarta with its Sudirman-Thamrin, all of that look beautiful and also spoil the eye for anyone,...