
Billboard, a new way of giving an expression
Lately, we are often surprised by the behavior of celebrities in Indonesia and abroad. Those who live in riches never stop making the center of attention by spending money with an unmitigated nominal. Billboards or videotrons, which are generally used to promote products / services, are now a land for artists and celebrities to express […]

“Not Passing Censorship” Ads Spread in Jakarta
Sumber: https://www.instagram.com/p/CHjwbRfHs-T/ Not literally, but the advert is a campaign from Compass Shoes in collaboration with Japanese streetwear, Fxxckingrabbits or FR2. The minimalist yellow ad design with a white rabbit along with the headline “This Ad Does Not Pass Censorship” in Jakarta made the public curious, many people immortalized and went viral on social media. […]

Getting know the Bogor Landmark through the Bogor City of Runners Totem
Totem Bogor City Of Runners is now in the maintenance and preparation stage for full functionality. In a glimpse of repeating again, Totem Bogor City of Runners is the result of a breakthrough collaboration between MediaMove and the Bogor city government with the consideration that the city of Bogor is a city of runners. There […]

Using DOOH as an Interactive Advertising
Media advertising is broadly divided into two groups, namely Above The Line advertisements such as television, billboards, radio, print ads and Below The Line such as Public Relations, Search Engines, and Social Media. Creativity in advertising can be done in any media, but in general it is often found in OOH advertising. OOH advertising media […]

Here’s How Pandji Pragiwaksono “Maximizes” Ads on Billboard
“Billboard is not dead, but you have to know how to use it,” said Pandji Pragiwaksono in his YouTube video channel which was uploaded a few hours ago. That sentence is the outline discussed by Pandji Pragiwaksono regarding Billboard. In the 17-minute video duration, Pandji thoroughly explores how recently Billboard’s media went viral and garnered […]

Traveloka “Simple” Advertising in LED Jakarta Reaps Praise
An LED Videotron in Jakarta showing Traveloka Epic Sale advertisement has received public attention. This LED is located at the intersection of Jl. RS. Fatmawati Raya, South Jakarta. On November 5-11, Online Travel Agency (OTA) Traveloka held a massive discount with the theme “Traveloka Epic Sale”. During this period, discounts on hotel bookings, planes, vacation […]