Artikel - RESMI! BOGOR CITY OF RUNNERS HADIR DENGAN BERBAGAI FITUR MENARIK

RESMI! BOGOR CITY OF RUNNERS HADIR DENGAN BERBAGAI FITUR MENARIK

Berkembangnya budaya Lari di Kota Bogor dengan tumbuhnya komunitas-komunitas pelari, penataan fasilitas pusat olahraga dan revitalisasi pedestrian yang dimanfaatkan untuk menjadi jalur lari/jogging untuk warga di Kota Bogor. Program Bogor City of Runners merupakan bentuk dari Ekosistem kegiatan Lari di Kota Bogor yang menggabungkan Kegiatan Lari dengan sentuhan teknologi berupa Aplikasi, Totem dan terhubung dengan […]

26 Dec 2022
Artikel - Mario Bros, Best OOH Ads on 3D Anamorphic

Mario Bros, Best OOH Ads on 3D Anamorphic

It is difficult to miss promotional material for The Super Mario Bros. Movie at the moment. There have been two official trailers, a handful of posters, the release of the main theme, and that’s not to mention the F.L.U.D.D.-scale leaks that we seem to come across every week. Now the film’s marketing department is moving the promo […]

12 Dec 2022
Artikel - Pokemon Game Promotion at Shinjuku – Japan

Pokemon Game Promotion at Shinjuku – Japan

As part of the release of Pokémon Scarlet and Violet , The Pokémon Company is doing all sorts of advertising. One of the more eye-catching ones – located outside Shinjuku Station in Japan – is a 3D billboard of the new starter Pokémon Sprigatito (grass), Fuecoco (fire) and Quaxly (water). Here it is in motion: JR新宿駅東口 […]

12 Dec 2022
Artikel - Bus Shelters that can Reduce Pollution

Bus Shelters that can Reduce Pollution

The R&D department of JCDecaux developed the Filtreo bus shelter in response to a study commissioned from the INRA (French national institute for agronomic research), which highlighted the possible impact of urban greening on air pollution. Filtreo is designed to reduce passengers’ exposure to pollutants, particularly fine particles, at the kerbside. This is where concentrations […]

5 Dec 2022
Artikel - Sounds on OOH Advertising

Sounds on OOH Advertising

Most people are governed by what they hear; sound impacts people’s mood, emotion and their state of mind. Sound is the second most impactful and widely used sense in marketing as it creates an element of surprise, it effectively grabs attention thus increases brand recall. Overall, sound can create an atmosphere and trigger your imagination. With advancements […]

5 Dec 2022
Artikel - First Swimmable Billboard from Adidas

First Swimmable Billboard from Adidas

Adidas launched the world’s first liquid billboard at kite beach– one of dubai’s most popular public beaches. rise from the sand, the first action of its kind celebrates adidas’ efforts to offer a wider selection of technical apparel for athletes everywhere The billboard, in the name of Adidas is five meters high, three meters deep […]

28 Nov 2022