OOH or Out-of-Home Promotion Strategy is a well-thought-out plan to place advertisements in public spaces so that the brand or product message can reach the target audience effectively. It involves choosing the right outdoor advertising media, strategic location, creative design and campaign performance measurement. OOH is still one of the...

Sales with OOH advertising is a fairly effective and efficient way for business owners. There are many types of media to promote products and services widely. So that it is easily and quickly included through certain promotional media. Most people are still unfamiliar with OOH promotion. Even though the way...

Advertising on LED videotron ornaments in Kujang shows a significant development in marketing techniques. In today's digital era, digital out of home advertising has undergone many transformations, especially with the use of LED videotrons. This technology not only offers strong visual appeal. But it also has great potential to effectively...

In Indonesia, the use of billboards for advertising promotion purposes is increasingly popular. These billboards can be seen by many people when they pass through the main roads, with sizes that are generally quite large. Billboard is a form of outdoor advertising which is also known as OOH advertising (Out...

The benefits of videotrons for UMKM must be known, especially for beginners. In an increasingly competitive business world, Micro, Small and Medium Enterprises (UMKM) are required to continue to innovate in their marketing strategies. One effective way to increase brand awareness is by utilizing digital media that has high visual...

The role of OOH Advertising to increase the visibility of UMKM needs to be known. Micro, Small and Medium Enterprises (UMKM) are the backbone of the economy in various countries, and Indonesia is no exception. In the increasingly fierce competition, UMKM need to find effective ways to increase their visibility...