Artikel - From Abandoned Project to Classy Advertising Spot

From Abandoned Project to Classy Advertising Spot

Classy advertising spots now come from an unexpected source: abandoned monorail pillars in the Gelora Bung Karno (GBK) area. The concrete structures, once considered symbols of an abandoned project, have now been transformed into modern advertising media that are both aesthetically pleasing and strategically valuable. The presence of these pillars proves that infrastructure does not […]

29 Sep 2025
Artikel - Becoming One of Bogor City’s Iconic Landmarks, the Kujang Ornament Videotron is the Top Choice for Brands to Advertise

Becoming One of Bogor City’s Iconic Landmarks, the Kujang Ornament Videotron is the Top Choice for Brands to Advertise

The Kujang ornament videotron is the top choice for brands when they want to advertise in Bogor City. This is not surprising, as the Kujang ornament itself is one of Bogor City’s iconic landmarks. When advertising on this ornament, the results are sure to be satisfying. Before advertising on this Bogor City ornament, it is […]

29 Sep 2025
Artikel - Transportation Branding, Display Your Brand in Every Area

Transportation Branding, Display Your Brand in Every Area

Transportation branding is a marketing strategy that displays brand identity through public transportation, such as buses, taxis, and online transportation. This concept utilizes transportation mobility as a moving medium that can reach a large audience. With heavy traffic in urban areas, advertisements on vehicles are not just promotions, but a means to create a strong […]

22 Sep 2025
Artikel - 3-Sided Videotron Display on the Main Road of Makassar City

3-Sided Videotron Display on the Main Road of Makassar City

The 3-sided (triangle) videotron has become a new highlight in Makassar City, appearing as a modern outdoor media with a unique design. Located right at the Tanjung Bunga Roundabout in the Center Point of Indonesia (CPI) area, the presence of this videotron has its own appeal. It is not only a means of promotion, but […]

22 Sep 2025
Artikel - The Difference Between Marketing and Sales

The Difference Between Marketing and Sales

Not many people know that sales and marketing are two different things. Sales refers to activities related to selling and marketing products. Meanwhile, marketing is the overall system in a business, such as product planning, pricing, promotion, and so on. To make it clearer, here are the differences between marketing and sales from several aspects. […]

12 Sep 2025
Artikel - 9 Elements of Marketing

9 Elements of Marketing

The elements of marketing are often referred to as the marketing mix. Marketing elements are a combination of various marketing strategies that aim to promote, sell, and distribute products and services to the wider community as potential customers. Combining marketing strategies is one of the biggest challenges for business owners. This is because it is […]

12 Sep 2025