Artikel - Here’s How Pandji Pragiwaksono “Maximizes” Ads on Billboard

Here’s How Pandji Pragiwaksono “Maximizes” Ads on Billboard

“Billboard is not dead, but you have to know how to use it,” said Pandji Pragiwaksono in his YouTube video channel which was uploaded a few hours ago. That sentence is the outline discussed by Pandji Pragiwaksono regarding Billboard. In the 17-minute video duration, Pandji thoroughly explores how recently Billboard’s media went viral and garnered […]

25 Nov 2020
Artikel - Traveloka “Simple” Advertising in LED Jakarta Reaps Praise

Traveloka “Simple” Advertising in LED Jakarta Reaps Praise

An LED Videotron in Jakarta showing Traveloka Epic Sale advertisement has received public attention. This LED is located at the intersection of Jl. RS. Fatmawati Raya, South Jakarta. On November 5-11, Online Travel Agency (OTA) Traveloka held a massive discount with the theme “Traveloka Epic Sale”. During this period, discounts on hotel bookings, planes, vacation […]

17 Nov 2020
Artikel - BillBoard’s Jakarta “War” in the Super Star Style

BillBoard’s Jakarta “War” in the Super Star Style

The outdoor advertising industry is unique, if you use it with brilliant ideas, it will really attract attention. The term “war” in the world of advertising such as billboards is when business owners or brands offend each other through advertisements on BillBoard or the like. Billboards in Jakarta, which were so many, were always an […]

17 Nov 2020
Artikel - Covid-19 Vaccine Campaign by Kominfo at MediaMove Premium OOH Ad Locations

Covid-19 Vaccine Campaign by Kominfo at MediaMove Premium OOH Ad Locations

For months that the Covid-19 virus has spread, scientists in the world are still trying to create vaccines for human protection against the virus. Until recently, the world finally got good news with the presence of a covid-19 vaccine which has given a good signal through several tests that have been carried out. So far, […]

9 Nov 2020
Artikel - Measuring The Success of an Out Of Home Advertisement

Measuring The Success of an Out Of Home Advertisement

Pairing an ad is not easy, it all requires careful consideration and supporting data for fluency and successful advertising. A rushed and immature process will have an impact on the ineffective advertising results and produce a negative effect. Moreover, OOH advertising, the concept of installation is very much needed and even when making the advertisement […]

25 Oct 2020
Artikel - Application of City Friendly Advertising in Bogor

Application of City Friendly Advertising in Bogor

If you live in or have crossed major cities in a country, surely you will see so many billboards plastered along the streets in that city. For example, New York with its Times Square, Jakarta with its Sudirman-Thamrin, all of that look beautiful and also spoil the eye for anyone, even become a tourist spot. […]

25 Oct 2020